The Kinetic Way is the principles we follow and the approaches we take to deliver Kinetic Outcomes

Integrity

We are a no-nonsense outfit whose values can be summarised in one word, integrity, defined as “the quality of being honest and having strong moral principles” (Cambridge Dictionary).

Integrity is our North Star, guiding us in everything we do.

Critical thinking as standard

Our default position is to be critical. Some people call this unoptimistic, we call it experience. With hype everywhere, we take nothing at face value.

We rigorously interrogate company and industry claims, predictions, strategies and initiatives to build our own objective assessments.

Capabilities focussed

We believe that there can be no explanation of a firm's performance without discussion of its capability system and the assets which underpin this.

Similarly, our recommendations to clients are accompanied with analysis on what capability system is required to deliver the desired outcomes, what gaps the client has (if any), and how these gaps can be filled. 

Wood > Trees

We always look for the bigger picture, to 'see the wood for the trees'. Projects are often complex, covering multiple scope dimensions and multiple sources of data. Too often, though, we have seen clients left to make their own conclusions.

This is anathema to us – we move beyond the reeds and provide a wider perspective. We embed this in everything we do, answering questions such as: what are the implications? What are the lessons for other companies? What are the opportunities?

Bias mitigation

We recognise that bias exists everywhere - including within ourselves. Biases include the causal explanation bias, the illusory correlation bias, and the vividness bias, and result in potential distortion of analysis.

We take active measures to identify and eliminate bias in our analysis, leading to optimal recommendations for our clients. 

Quantification: simple, and complex

Having worked extensively with the C-suite, we know the importance of putting numbers to analysis, be they related to NPV, revenue potential, cost impact, market share uplift, or something else.

Depending on requirements, our quantification can range from 'order of magnitude' estimates to detailed calculations that incorporate data from multiple sources. Whatever approach we take, we always detail our assumptions. We operate a 'no black box' policy.

Probability, not certainty

We work on the basis that almost nothing is inevitable. We reject certainty and deal in probability: what is the likelihood of a company’s strategy being successful? What is the probability that a KPI target will be met? What is the chance of a new entrant launching operations in the mid-term?

We describe our views on probability in numerical terms rather than in abstract probabilistic language.