Kinetic strategies that move the needle

• Bespoke, non-generic strategic advice for your company, taking into consideration its goals, characteristics and capabilities, and macro trends, customer needs and competitive environment
• Answers 'the what', 'the where', 'the when', 'the why', 'the how' and the ‘so what’ of strategy
  
• Key areas include opportunity sizing, market analysis, market entry planning including market entry timing and build/buy/partner decisions, due diligence, scenario planning, and strategy impact assessment
• We also offer a strategy ‘clean team’ solution for clients who have already developed their own corporate or marketing strategy

Compelling marketing & sales approaches

• Develop the optimum marketing and GTM strategy, from segments to products to pricing to channels, to drive commercial activity (acquisition, retention, cross-sell & up-sell)
• Set ambitious but appropriate operational and financial targets, benchmarking against contextually relevant competitors and best-in-class global players
• Build a verticalised B2B sales strategy to gain a ‘foot in the door’ with prospects: understand the goals, strategies, performance and pain points of your target verticals and specific prospects within them
• Tailor your value proposition to ensure the tightest possible fit between what you offer and what your prospects need
  

Revenue maximisation through CVM

• Leverage advanced analytics and AI-driven insights to enhance customer segmentation, lifecycle management and personalised engagement strategies
• Develop dynamic pricing and offer personalisation to increase revenue per user while maintaining customer satisfaction
• Implement real-time customer value tracking and predictive models to anticipate churn, retention triggers and upsell/cross-sell opportunities
• Align marketing, sales and product teams with a unified CVM strategy to ensure consistent and measurable commercial impact